Parlance is a Venture Creation Studio.

We operate within, advise & create new companies.

We Help

Founders Build
Operators Fill Gaps
Investors Manage Risk

Creating breakthroughs
is what you do.

Helping people understand them
is what we do.

RENAME MY
PRODUCT OR COMPANY

SIMPLIFY MY COMPANY STORY

ACCESS A FRACTIONAL BRAND / CREATIVE / MARKETING LEADER

TRANSFORM
MY BRAND

FIX MY FUNDRAISING NARRATIVE

SCALE MY CREATIVE AND OPERATION

BUILD A BRAND PLAYBOOK

FIND A CO-FOUNDER

Services & Models

We Guide
We Support
We Build

Consultative
Capital

GUIDE

  • Founder & Board Advisory

    Brand Diligence Audits (PE)

    Pick My Brain

    Career Mentorship

Brand
Sprints

SUPPORT

  • Naming

    Story Synthesis

    Brand Strategy

    Verbal Design

    Brand Identity

    Mission, Vision, Values

    Brand Transformation

    Fractional Executive Embed

Co-Founder
/ EIR

BUILD

  • MVV and PMF on the road to MVP. Hands-on Founder support to get you from 0 to 1.

Value Multiplier.
Fractional Contribution.

  • Parlance partners with Founders who need a Brand, Creative or Marketing sparring partner, but perhaps aren’t yet in a position to hire a CMO, CBO or CCO.

  • Portfolio companies can often benefit from some fine tuning before their next round, chapter or market event.

    For the Venture Investor, Parlance makes tending to the Brand efficacy of individual portfolio assets a snap with drop-in al la carte service.

  • Private Equity Operating Teams are often evaluating a portfolio acquisition, investment or an enhanced position.

    Parlance Brand Diligence helps teams understand when assets may need a spruce up, a full tear down, or can be re-positioned for new markets or customers.

FOCUS AREAS

Partnering with leaders and firms who are committed to making a net positive impact on the human condition and our lived & built environments.

  • Health & Wellness

  • Future of Work

  • Sustainable Production

  • New Media

  • Consumer Lifestyle

ENGAGEMENTS

Complex Challenge, Accepted

Series A
Fundraising Narrative

Teamed up with the Founder of a MedTech company to develop Brand, Product and Series-A Narrative for a novel medical wearable device for the treatment of mental health conditions

Brand & Content
Strategy

Partnered with a PE firm to develop a Brand and Content Strategy for a lifestyle enthusiast marketplace portfolio company

Core Narrative & Corp
Strategy

Partnered with a Founder to develop the brand narrative, fundraising pitch and corporate strategy for new financial products supporting international agricultural markets

Re-Defining
Sustainability

Partnered with Founder to develop naming, narrative, positioning and identity for a new apparel manufacturing operating system and creator-led platform

Brand Positioning
& Messaging

Collaborated with the CEO of a B2B SaaS company on new Brand and Product messaging architecture

Sustainable Brand
Incubation

Ongoing service with a global apparel manufacturing enterprise to develop a vertically integrated DTC fashion business incubator of sustainable design

Re-Framing
Journalism

Partnered with a Founder and Board to develop a content platform focused on authenticated, non-partisan investigative journalism.

Organizational Brand
Leadership

Embedded as Fractional CBO inside an AI robotics company to co-lead and complete corporate branding, lead creative direction and develop key messaging and marquee assets

Proudly Supporting Bold Entrepreneurs, Including:

May
2024

NEXT AVAILABILITY

Contact

Collaborations welcome
Complexity is a plus
Kindness is a must

Parlance has multiple models of engagement: We can embed fully, do small surgical strikes, or anything in between. If you’re a Founder, Operator, Investor, Operating Partner, Family Office or Company who wants to drive outsized value, we’d love to chat.