It's never been easier to start a company. And it's never been harder to explain one.
It’s never been easier to start a company. And it’s never been harder to explain one.
It’s never been easier to start a company. And it’s never been harder to explain one.
.
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Made in California
Parlance is a solo-operator narrative studio.
Parlance is a solo-operator narrative studio.
Parlance is a
solo-operator narrative studio.
Making complex companies, products and systems impossible to be misunderstood.
Founded by Scott Witt
Made in California
Offering
NAMING
We name companies, systems, and products. No category is too complex.
The name is the entire strategy compressed to a word; so we start there.
STORY & VERBAL IDENTITY
We turn complex, regulated, or sensitive stories into ones any market can follow.
Investor narratives, founder stories, and the messaging that carries them.
STORY & VERBAL ID
We turn complex, regulated, or sensitive stories into ones any market can follow.
Investor narratives, founder stories, and the messaging that carries them.
BRAND POSITIONING
Where you sit, what you stand for, and why it matters.
We define the category, posture, and positioning your name and narrative stand on.
BRAND POSITIONING
Where you sit, what you stand for, and why it matters.
We define the category, posture, and positioning your name and narrative stand on.
ONE SPECIALTY. ANY ROOM.
Complexity Made Legible.
Complexity
Made Legible.
If it is to be bought, funded, believed, or shared —
it must first be understood.
If it is to be bought, funded, believed, or shared —
it must first be understood.
If it is to be bought,
funded, believed, or shared — it must first
be understood.
CATEGORIES OF EXPERIENCE
Regulated & High-Stakes
HealthTech AI Safety Aviation
Regulated & High-Stakes
HealthTech AI Safety Aviation
Frontier & Emerging
Creator Economy Robotics Biotech
Frontier & Emerging
Creator Economy Robotics Biotech
Consumer & Culture
Luxury Services Wellness & Longevity Apparel & Supply Chain
Consumer & Culture
Luxury Services Wellness & Longevity Apparel & Supply Chain
Hire Parlance To…
01
Define a category that doesn’t exist yet
02
Rename a business that has outgrown its current one
03
Author the story that makes the business, and founders, investable
04
Build the narrative and voice system the whole company can use
05
Clarify your story after a merger or acquisition
06
Give a regulated or scientific brand a story people actually feel
01
Define a category that doesn’t exist yet
02
Rename a business that has outgrown its current one
03
Author the story that makes the business, and founders, investable
04
Build the narrative and voice system the whole company can use
05
Clarify your story after a merger or acquisition
06
Give a regulated or scientific brand a story people actually feel
Make the
impossible relatable.
Complex challenge.
Accepted.
Complex challenge.
Accepted.
Creating breakthroughs is what you do. Helping people understand them is what I do.
Creating breakthroughs
is what you do. Helping people understand them
is what I do.
SELECT CLIENTS
SELECT CLIENTS
Daylight Media • The Marque Longevity Lab
Constellation • Harlowe • Eidra • Fisher Wallace Labs
Welcome PAC • Aescape • Reporter • Uptrade • Pedal Kidswear
TCG • AXS • Since Tomorrow • Athena
In Development (Confidential)
BioTech — Investor Narrative
Aviation — Naming and Rebrand
Daylight Media • The Marque Longevity Lab
Constellation • Harlowe • Eidra • Fisher Wallace Labs
Welcome PAC • Aescape • Reporter • Uptrade
Pedal Kidswear • TCG • AXS • Athena
Since Tomorrow
In Development (Confidential)
BioTech — Investor Narrative
Aviation — Naming and Rebrand
Daylight Media
The Marque Longevity Lab
Constellation • Harlowe
Eidra • Fisher Wallace Labs
Welcome PAC • Aescape
Reporter • Uptrade • TCG
Pedal Kidswear • AXS
Since Tomorrow • Athena
In Development (Confidential)
BioTech — Investor Narrative
Aviation — Naming + Rebrand
Legibility is the moat.
Build yours with Parlance.
Legibility is the moat. Build yours with Parlance.