Aescape
Aescape
Aescape
Overview
Aescape is a venture-backed wellness technology company bringing people and robotics together for better living. Aescape has developed a first-of-its-kind fully automated AI assisted robotic massage.
Aescape is a venture-backed wellness technology company bringing people and robotics together for better living. Aescape has developed a first-of-its-kind fully automated AI assisted robotic massage.
Challenge
Embed into Marketing organization to co-lead and complete a corporate rebrand; develop brand voice to inform and guide product, technology and content naming systems. Enhance creative and brand operational fitness.
Embed into Marketing organization to co-lead and complete a corporate rebrand; develop brand voice to inform and guide product, technology and content naming systems. Enhance creative and brand operational fitness.
Service & Role
Health & Wellness
Operator
Output
Brand Vision & Strategy • Positioning • Verbal Design • Product and System Naming • ToV Guides • Photography • Video • O&O Retail Strategy (Aescape Studios)
Results
• Launch readiness • Partner GTM (Equinox, Lotte, Press Modern Massage, Hard Rock Hotels) • High consumer CSAT scores • Recognition in: Wired, Fortune, Bloomberg, Mashable, Vogue, Business Insider, Inc, FastCompany Innovation by Design Awards, 2024 (Wellness)
Service & Role
Health & Wellness
Operator
Output
Brand Vision & Strategy • Positioning • Verbal Design • Product and System Naming • ToV Guides • Photography • Video • O&O Retail Strategy (Aescape Studios)
Results
• Launch readiness • Partner GTM (Equinox, Lotte, Press Modern Massage, Hard Rock Hotels) • High consumer CSAT scores • Recognition in: Wired, Fortune, Bloomberg, Mashable, Vogue, Business Insider, Inc, FastCompany Innovation by Design Awards, 2024 (Wellness)
Health & Wellness
/
Advisor
Fisher Wallace Labs
Public Impact
/
Operator
WelcomePAC
Public Impact
/
CoFounder
Reporter
Brand Sprints
/
Operator
Naming
Health & Wellness
/
Former Chief Brand Officer
Twill
Future of Food
/
Advisor
UpTrade
Consumer Lifestyle
/
CoFounder, Advisor
Pedal
Consumer Lifestyle
/
Brand Strategy Sprint
Cars & Bids