Aescape

Aescape

Aescape

Overview

Aescape is a venture-backed wellness technology company bringing people and robotics together for better living. Aescape has developed a first-of-its-kind fully automated AI assisted robotic massage.

Aescape is a venture-backed wellness technology company bringing people and robotics together for better living. Aescape has developed a first-of-its-kind fully automated AI assisted robotic massage.

Challenge

Embed into Marketing organization to co-lead and complete a corporate rebrand; develop brand voice to inform and guide product, technology and content naming systems. Enhance creative and brand operational fitness.

Embed into Marketing organization to co-lead and complete a corporate rebrand; develop brand voice to inform and guide product, technology and content naming systems. Enhance creative and brand operational fitness.

Service & Role

HealthTech

Fractional CBO

AI

Output

Brand Vision & Strategy • Positioning • Verbal Design • Product and System Naming • ToV Guides • Photography • Video • O&O Retail Strategy (Aescape Studios)

Results

• Launch readiness • Partner GTM (Equinox, Lotte, Press Modern Massage, Hard Rock Hotels) • High consumer CSAT scores • Recognition in: Wired, Fortune, Bloomberg, Mashable, Vogue, Business Insider, Inc, FastCompany Innovation by Design Awards, 2024 (Wellness)

Service & Role

HealthTech

Fractional CBO

AI

Output

Brand Vision & Strategy • Positioning • Verbal Design • Product and System Naming • ToV Guides • Photography • Video • O&O Retail Strategy (Aescape Studios)

Results

• Launch readiness • Partner GTM (Equinox, Lotte, Press Modern Massage, Hard Rock Hotels) • High consumer CSAT scores • Recognition in: Wired, Fortune, Bloomberg, Mashable, Vogue, Business Insider, Inc, FastCompany Innovation by Design Awards, 2024 (Wellness)