Constellation.org

Constellation.org

Constellation.org

Overview

Constellation is an independent collaborative research center focused on AI Safety. Operating as both a physical and intellectual hub, Constellation convenes leading thinkers, researchers, and organizations working on one of humanity’s most urgent challenges: ensuring advanced AI benefits humanity without putting our future at risk.

Constellation is an independent collaborative research center focused on AI Safety. Operating as both a physical and intellectual hub, Constellation convenes leading thinkers, researchers, and organizations working on one of humanity’s most urgent challenges: ensuring advanced AI benefits humanity without putting our future at risk.

Challenge

Despite its credibility inside the field, Constellation’s Brand and story were fragmented, opaque, and difficult for diverse audiences; researchers, policymakers, funders, and the public, to understand. AI safety itself is a misunderstood and often polarizing category: too academic for some, too alarmist for others. Constellation needed a unifying brand strategy and narrative that could cut through the noise, build trust, and position it as the connective tissue of the AI safety ecosystem.

Despite its credibility inside the field, Constellation’s Brand and story were fragmented, opaque, and difficult for diverse audiences; researchers, policymakers, funders, and the public, to understand. AI safety itself is a misunderstood and often polarizing category: too academic for some, too alarmist for others. Constellation needed a unifying brand strategy and narrative that could cut through the noise, build trust, and position it as the connective tissue of the AI safety ecosystem.

Service & Role

AI Safety & Public Impact

Fractional CBO

Output

Brand Strategy • Situational Analysis • Brand Positioning • Strategic Role Definition • Operating Principles • Brand Tools • Mission, Vision, Brand Beliefs and Behaviors • Company Core & Brand Values • Brand Character • Manifesto • Brand Voice Guidelines • “Brand on a Page” & “Company on a Page” reference tools • Five-Minute Brand Story Playbook • Storytelling Training Frameworks • Power Statements • One-Slide Story • Modulated Readouts • Narrative Scrimmage Scenarios

Results

• A clarified and compelling brand foundation • An internal playbook empowering every team member to confidently tell the Constellation story in under five minutes. • Narrative and identity frameworks that will directly inform Constellation’s upcoming website and external brand identity. • A durable brand system and naming architecture built for expansion into sub-brands, programs, and collaborations. • Recognition and adoption of Constellation’s role as an independent convener, trusted amplifier, and principled architect of AI safety’s future.

Service & Role

AI Safety & Public Impact

Fractional CBO

Output

Brand Strategy • Situational Analysis • Brand Positioning • Strategic Role Definition • Operating Principles • Brand Tools • Mission, Vision, Brand Beliefs and Behaviors • Company Core & Brand Values • Brand Character • Manifesto • Brand Voice Guidelines • “Brand on a Page” & “Company on a Page” reference tools • Five-Minute Brand Story Playbook • Storytelling Training Frameworks • Power Statements • One-Slide Story • Modulated Readouts • Narrative Scrimmage Scenarios

Results

• A clarified and compelling brand foundation • An internal playbook empowering every team member to confidently tell the Constellation story in under five minutes. • Narrative and identity frameworks that will directly inform Constellation’s upcoming website and external brand identity. • A durable brand system and naming architecture built for expansion into sub-brands, programs, and collaborations. • Recognition and adoption of Constellation’s role as an independent convener, trusted amplifier, and principled architect of AI safety’s future.