Twill
Twill
Twill
Overview
Twill (fka Happify Health) is a leading digital therapeutics and mental health technology company. (Acquired by Dario Health) What began as a wellness app evolved into a clinical grade technology company, and they needed a new brand to deliver against their ambitions.
Twill (fka Happify Health) is a leading digital therapeutics and mental health technology company. (Acquired by Dario Health) What began as a wellness app evolved into a clinical grade technology company, and they needed a new brand to deliver against their ambitions.
Challenge
Untangle 7 years of clinical complexity, oversee and lead every aspect of corporate rebrand, positioning, re-incorporation and GTM.
Untangle 7 years of clinical complexity, oversee and lead every aspect of corporate rebrand, positioning, re-incorporation and GTM.
Service & Role
Health & Wellness
Former Chief Brand Officer
Output
Mission, Vision, Values • Brand Architecture • Positioning • Visual & Verbal Design Systems • Product Naming • Product Redesign • Office Design • Learning & Development • Curriculum
Results
• Series D Fundraising • 4X YoY revenue • Built and scaled a Brand Studio from 0 to 17 FTEs • Initiated and led a corporate rebrand that drove a 50%+ increase in brand recognition, preference, and NPS within the first 90 days, resulting in the successful acquisition of multiple marquee clients • Repositioned and trademarked key corporate IP, including product portfolios and GTM offerings, to strengthen brand identity and market differentiation • Developed naming and brand positioning for the world's first Prescription Digital Therapeutic for Depression and Anxiety (Ensemble), to enter an FDA clinical trial • Lead B2B and B2C marquee product re-designs (Twill Therapeutics, Twill Care) • Amazon, Elevance, and Biogen new business conversions
Service & Role
Health & Wellness
Former Chief Brand Officer
Output
Mission, Vision, Values • Brand Architecture • Positioning • Visual & Verbal Design Systems • Product Naming • Product Redesign • Office Design • Learning & Development • Curriculum
Results
• Series D Fundraising • 4X YoY revenue • Built and scaled a Brand Studio from 0 to 17 FTEs • Initiated and led a corporate rebrand that drove a 50%+ increase in brand recognition, preference, and NPS within the first 90 days, resulting in the successful acquisition of multiple marquee clients • Repositioned and trademarked key corporate IP, including product portfolios and GTM offerings, to strengthen brand identity and market differentiation • Developed naming and brand positioning for the world's first Prescription Digital Therapeutic for Depression and Anxiety (Ensemble), to enter an FDA clinical trial • Lead B2B and B2C marquee product re-designs (Twill Therapeutics, Twill Care) • Amazon, Elevance, and Biogen new business conversions
