Pedal
Pedal
Pedal
Overview
With more than 40 years of garment manufacturing experience, Agapo Enterprises wanted to evolve from a cut & sew facility to a vertically-integrated global apparel network.
With more than 40 years of garment manufacturing experience, Agapo Enterprises wanted to evolve from a cut & sew facility to a vertically-integrated global apparel network.
Challenge
Develop and launch a portfolio of new, organic and sustainably-made brands. Pedal is the first, focused on timeless and well-constructed classics for boys Crafted for the Art of Play.
Develop and launch a portfolio of new, organic and sustainably-made brands. Pedal is the first, focused on timeless and well-constructed classics for boys Crafted for the Art of Play.
Service & Role
Consumer Lifestyle
CoFounder, Advisor
Output
Naming • Positioning • Identity • Creative Direction • Photography • Product Design • GTM Marketing Strategy • Sustainability and Supply • Chain Partnerships
Results
• $400k sell-through with retail beta partners and DTC • Launched Holiday, 2023
Service & Role
Consumer Lifestyle
CoFounder, Advisor
Output
Naming • Positioning • Identity • Creative Direction • Photography • Product Design • GTM Marketing Strategy • Sustainability and Supply • Chain Partnerships
Results
• $400k sell-through with retail beta partners and DTC • Launched Holiday, 2023
