Pedal
Pedal
Pedal
Overview
With more than 40 years of garment manufacturing experience, Agapo Enterprises wanted to evolve from a cut & sew facility to a vertically-integrated global apparel network.
With more than 40 years of garment manufacturing experience, Agapo Enterprises wanted to evolve from a cut & sew facility to a vertically-integrated global apparel network.
Challenge
Develop and launch a portfolio of new, organic and sustainably-made brands. Pedal is the first, focused on timeless and well-constructed classics for boys Crafted for the Art of Play.
Develop and launch a portfolio of new, organic and sustainably-made brands. Pedal is the first, focused on timeless and well-constructed classics for boys Crafted for the Art of Play.
Service & Role
Consumer Lifestyle
CoFounder, Advisor
Output
Naming • Positioning • Identity • Creative Direction • Photography • Product Design • GTM Marketing Strategy • Sustainability and Supply • Chain Partnerships
Results
• $400k sell-through with retail beta partners and DTC • Launched Holiday, 2023
Service & Role
Consumer Lifestyle
CoFounder, Advisor
Output
Naming • Positioning • Identity • Creative Direction • Photography • Product Design • GTM Marketing Strategy • Sustainability and Supply • Chain Partnerships
Results
• $400k sell-through with retail beta partners and DTC • Launched Holiday, 2023
AI Safety & Public Impact
/
Fractional CBO
Constellation.org
HealthTech
/
Fractional CBO
Aescape
HealthTech
/
Advisor
Fisher Wallace Labs
Public Impact
/
Fractional CBO
WelcomePAC
Future of Food
/
Advisor
UpTrade
HealthTech
/
Fmr. Chief Brand Officer
Twill
Brand Sprints
/
Operator
Naming
Consumer Lifestyle
/
Brand Strategy Sprint
Cars & Bids
Public Impact
/
CoFounder
Reporter