ABOUT
Who is Parlance?
Parlance is a one-person boutique (+ an EA) operation. This means, you get all of me, plus access to a trusted network of specialists when additional expertise is needed.
Are you a consultancy?
In the strictest sense, sure. But we’re also operators. We don’t write jargon-laced decks; we implement solutions alongside you.
What’s your superpower?
Provocation and simplification.
Do you invest financial capital in startups?
We don’t. The “CC” in the URL stands for “consultative capital”
PRICING & COMPENSATION
How do you charge for services?
Advisory work: Equity-based, guided via FAST protocol.
Sprints: Flat, value-based fees. Starting at just $15k
Fractional embeds: Value-based retainers. (3mo minimum)
Can we issue equity in lieu of cash?
Yes, up to 50% of the fee. To manage and share in the risk, we apply a value multiplier to the equity’s current valuation.
SPECIALTIES & FOCUS
What types of startups or industries do you specialize in?
My specialty is versatility.
But the categories I'm focused on include:
- Health & Wellness
- Consumer Lifestyle
- Sustainable Consumption
- Public Impact
- Future of Food / Work and Media
Can you help with pitch materials, investor presentations, or raises?
Absolutely. I specialize in simplifying the complex and crafting investable stories for ambitious founders.
ENGAGEMENT MODELS
How do you engage with Founders and Operators?
By creating the essentials to get the brand operationally and creatively fit for market. Generally this means getting the story right, and getting out to the way. But occasionally teams need an essential gap fill with full-stack battle tested Brand and Creative Operator.
How do you engage with VC firms and their portfolio companies?
I act as a resource and network, embedding with operating teams or delivering targeted, high-impact projects for portfolio companies. This includes brand building to founder mentorship.
How do you engage with PE firms and their portfolio companies?
I use brand strategy to drive value creation. This includes:
Assessing brand value during due diligence
Revitalizing distressed assets
Supporting turnarounds and post-acquisition integration
Aligning brand strategy with operational goals
How does a fractional engagement work?
I embed as an active team member to build or rebuild marketing, creative, or brand functions. From strategy to execution, I get hands-on—writing copy, leading productions, and more. Fractional Engagements require a minimum of 3mo commitment.
How many projects do you take on at once?
Typically three:
One fractional embed (up to 50% of my time)
One advisory role
One venture incubation / co-founder support
