One of the founding beliefs of Parlance is that the future is fractional.
We provide fractional executive leadership and brand strategy to ensure brands are understood and positioned to create value in the market.
For startups and young companies, hiring a full-time CMO, Head of Brand, or Head of Creative isn’t always feasible. But the need for strategic leadership is immediate. That’s where we come in. As a Fractional Tactical Executive (FTE), I act as your CMO before you hire a CMO—or your interim Head of Brand or Creative—bringing the expertise your company needs right now without adding weight to your cap table.
This model works because it’s fast, flexible, and impactful. Companies don’t lose momentum while searching for their unicorn hire. Instead, they gain a seasoned operator who can drive growth, execute strategy, and lead innovation from day one.
I operate at all altitudes, seamlessly shifting between individual contribution, managerial oversight, and C-Suite leadership to solve problems wherever they arise. Whether it’s building a brand strategy, launching a campaign, or refining creative systems, my focus is on accelerating progress and delivering outcomes that matter.
How it works:
Engaging Parlance comes with a simple structure: a minimum three-month commitment grants access to me (or us) for up to four days per week. This ensures we can dig deep into your challenges, act with urgency, and create meaningful, lasting impact. It’s not about filling a job—it’s about filling the gap between where you are and where you need to be.
Fractional. Tactical. Executive. The new FTE.
