Parlance builds brands, narratives, and systems
that drive value creation.

est 2023

We partner with founders, operators, and investors to simplify complexity and unlock growth.

Categories & Industries

Health and Wellness

Collaborating with companies at the intersection of wearables, robotics, AI - we help turn complex, highly regulated health tech into brands that consumers, clinicians, and investors trust.

Consumer Lifestyle

Durable brands for an evolving world. From fashion and fitness to digital marketplaces, we help brands build cultural relevance that endures.

Public Impact

From causes to campaigns, we help PACs, and their donor networks inspire action to advance moderate center left policies.

Future of Food

Turning livestock into livelihoods; we help create more resilient food systems through digital exchange and sustainable access through tech-driven solutions in pursuit of global food security

Future of Work

Building systems that empower the next generation of leaders. We help companies scale by creating brands, platforms, and communities that support modern leadership.

Future of Media

Restoring trust in a post-facts world; we help media companies create products, services and narratives that restore credibility, drive engagement, and inspire meaningful action.

Building companies is complex.
Your story shouldn’t be.

Services

strategy

naming

narrative

positioning

About

Parlance operates at the intersection of capital and creativity — creating intangible value to position brands for lasting market impact.

Simplicity is our system of record.

In just two years, we’ve helped:

Define the Wearable Medicine category
Improve the food supply by empowering smallholder farmers to collateralize their livestock
Brand and launch an AI-powered robotic massage company
Create a non-partisan authenticated journalism platform

Diverse clientele with a common thread: transforming complexity into clarity.

Parlance helps make the impossible, relatable.™

Ways of Working

FRACTIONAL OPERATOR

No CMO. No Problem.

Ideal for organizations who need hands-on brand, marketing and creative leadership in a cap-table friendly offering.

ADVISORY

Vested Interest

Designed for leaders seeking high-level, operational support and insights from an all altitude operator.

VENTURE INCUBATION

The Art of the Build

We create new companies, and partner with entrepreneurs to validate, articulate, and scale their's.

Capabilities

Brand Strategy

• Architecture • Positioning • Voice How We Help: • Story simplification • Company, product & system naming • Fundraising narratives

Creative Development

• Full-stack creative direction • Content development • Communication design systems How We Help: • Fractional creative lead • Story creation and realization • Studio development

Marketing Operations

• Marketing playbooks • Partner and vendor management • Studio development How We Help: • Build scalable operational systems • GTM strategy and activation • Partner selection and management