Parlance builds brands, narratives, and systems
that drive value creation.
Parlance builds brands, narratives, and systems
that drive value creation.
est 2023
We partner with founders, operators, and investors to simplify complexity and unlock growth.
Categories & Industries
Health and Wellness
Collaborating with companies at the intersection of wearables, robotics, AI - we help turn complex, highly regulated health tech into brands that consumers, clinicians, and investors trust.
Consumer Lifestyle
Durable brands for an evolving world. From fashion and fitness to digital marketplaces, we help brands build cultural relevance that endures.
Public Impact
From causes to campaigns, we help PACs, and their donor networks inspire action to advance moderate center left policies.
Future of Food
Turning livestock into livelihoods; we help create more resilient food systems through digital exchange and sustainable access through tech-driven solutions in pursuit of global food security
Future of Work
Building systems that empower the next generation of leaders. We help companies scale by creating brands, platforms, and communities that support modern leadership.
Future of Media
Restoring trust in a post-facts world; we help media companies create products, services and narratives that restore credibility, drive engagement, and inspire meaningful action.
Health and Wellness
Collaborating with companies at the intersection of wearables, robotics, AI - we help turn complex, highly regulated health tech into brands that consumers, clinicians, and investors trust.
Consumer Lifestyle
Durable brands for an evolving world. From fashion and fitness to digital marketplaces, we help brands build cultural relevance that endures.
Public Impact
From causes to campaigns, we help PACs, and their donor networks inspire action to advance moderate center left policies.
Future of Food
Turning livestock into livelihoods; we help create more resilient food systems through digital exchange and sustainable access through tech-driven solutions in pursuit of global food security
Future of Work
Building systems that empower the next generation of leaders. We help companies scale by creating brands, platforms, and communities that support modern leadership.
Future of Media
Restoring trust in a post-facts world; we help media companies create products, services and narratives that restore credibility, drive engagement, and inspire meaningful action.
Building companies is complex.
Your story shouldn’t be.
Building companies is complex. Your story shouldn’t be.
Services
strategy
naming
narrative
positioning
STRATEGY
STRATEGY
NAMING
NAMING
NARRATIVE
NARRATIVE
POSITIONING
POSITIONING
About
Parlance operates at the intersection of capital and creativity — creating intangible value to position brands for lasting market impact.
Simplicity is our system of record.
In just two years, we’ve helped:
Define the Wearable Medicine category
Improve the food supply by empowering smallholder farmers to collateralize their livestock
Brand and launch an AI-powered robotic massage company
Create a non-partisan authenticated journalism platform
Diverse clientele with a common thread: transforming complexity into clarity.
Parlance helps make the impossible, relatable.™
Ways of Working
FRACTIONAL OPERATOR
No CMO. No Problem.
Ideal for organizations who need hands-on brand, marketing and creative leadership in a cap-table friendly offering.
FRACTIONAL OPERATOR
No CMO. No Problem.
Ideal for organizations who need hands-on brand, marketing and creative leadership in a cap-table friendly offering.
ADVISORY
Vested Interest
Designed for leaders seeking high-level, operational support and insights from an all altitude operator.
ADVISORY
Vested Interest
Designed for leaders seeking high-level, operational support and insights from an all altitude operator.
VENTURE INCUBATION
The Art of the Build
We create new companies, and partner with entrepreneurs to validate, articulate, and scale their's.
VENTURE INCUBATION
The Art of the Build
We create new companies, and partner with entrepreneurs to validate, articulate, and scale their's.
Capabilities
01
Brand Strategy
• Architecture • Positioning • Voice How We Help: • Story simplification • Company, product & system naming • Fundraising narratives
02
Creative Development
• Full-stack creative direction • Content development • Communication design systems How We Help: • Fractional creative lead • Story creation and realization • Studio development
03
Marketing Operations
• Marketing playbooks • Partner and vendor management • Studio development How We Help: • Build scalable operational systems • GTM strategy and activation • Partner selection and management
01
Brand Strategy
• Architecture • Positioning • Voice How We Help: • Story simplification • Company, product & system naming • Fundraising narratives
02
Creative Development
• Full-stack creative direction • Content development • Communication design systems How We Help: • Fractional creative lead • Story creation and realization • Studio development
03
Marketing Operations
• Marketing playbooks • Partner and vendor management • Studio development How We Help: • Build scalable operational systems • GTM strategy and activation • Partner selection and management
01
Brand Strategy
• Architecture • Positioning • Voice How We Help: • Story simplification • Company, product & system naming • Fundraising narratives
02
Creative Development
• Full-stack creative direction • Content development • Communication design systems How We Help: • Fractional creative lead • Story creation and realization • Studio development
03
Marketing Operations
• Marketing playbooks • Partner and vendor management • Studio development How We Help: • Build scalable operational systems • GTM strategy and activation • Partner selection and management
Field Notes
Organizations
Supported
Constellation.org
Aescape
Harlowe
Welcome PAC
Eidra
Uptrade
Reporter
Pedal
AXS TV
TCG
Fisher Wallace Labs
Since Tomorrow