Parlance
is a Venture Creation Studio.

We operate within, advise
& create new companies.

*My Studio Workspace

Clarity Enables Scale

Founded by Scott Witt—recovering perfectionist, former Apple Creative Director, Chief Brand & Creative Officer at venture-backed startups, Cannes Titanium Lion and D&AD Black Pencil winner.

Created for bold leaders creating and investing in the next generation of iconic companies, Parlance helps brands become creatively and operationally fit for market.

Find your voice. 
Simplify your story. 
Unlock value.

We Help Make
the Impossible, Relatable

Areas of Support

  • Health & Wellness

  • Future of Media

  • Consumer Lifestyle

  • Future of Work

  • Sustainable Consumption

A few of our Clients

AESCAPE, Fractional Executive Creative, Brand & Strategy FISHER WALLACE LABORATORIES, Advisor REPORTER, Advisor, f/CBO HOBOLITE, Brand Sprint, Company Renaming THE WELCOME PARTY, Brand Sprint, Media Engine Design PEDAL KIDSWEAR, Co-Founder, Advisor TCG/CARS & BIDS, Brand Sprint, Brand and Content Strategy UPTRADE, Advisor ATHENA, Brand Sprint, Positioning AXSTV, Brand Sprint QUANTUM WORKPLACE, Brand Sprint, Positioning SINCE TOMORROW, Brand Sprint, Naming & Strategy. Advisor.

What We Do

Capabilities Expertise

    • Naming

    • Positioning

    • Story Synthesis

    • Strategy & Brand Architecture

    • Mission / Vision / Values

    • Full Stack Creative Direction

    • Copy & Editorial

    • Photography & Film

    • Design Systems

    • Content Development

    • Sonic Branding

    • Organizational Design

    • Studio Development

    • Operational Playbooks

    • Partner Selection & Management

  • Brand, content development and revenue engine creation for journalism, PACs, and family offices serving democratic initiatives.

Why People Call

Simplify & Clarify

Creating breakthroughs is what you do.



Helping people understand them is what we do.

Feb.
2025

NEXT AVAILABILITY