Parlance
is a solo-operator
Venture Creation Studio

Founded by Scott Witt

Parlance
is a solo-operator
Venture Creation Studio

Founded by Scott Witt

Made in California

I deploy Creative Capital to make companies more relatable and investable

I deploy Creative Capital
to make companies
more relatable and investable

Made in California

Based in California
Collaborating Globally

Made in California

AUTHENTIC INTELLIGENCE™ VIA CHIEF BRAND OPERATOR

I help organizations fill critical gaps, and de-risk their next executive hire. Brand strategy, creative direction, and marketing leadership concentrated through a Fractional, high-leverage operator.

AUTHENTIC INTELLIGENCE™ VIA CHIEF BRAND OPERATOR

I help organizations fill critical gaps, and de-risk their next executive hire. Brand strategy, creative direction, and marketing leadership concentrated through a Fractional, high-leverage operator.

NO CMO. NO PROBLEM.

As a Fractional Chief Brand Operator, I help organizations fill critical gaps, and de-risk their next executive hires. Brand strategy, creative direction, and marketing leadership concentrated through a single, high-leverage operator.

AUTHENTIC INTELLIGENCE™ VIA HUMAN OPERATOR

Combining founder instinct + human aesthetic x algorithmic horsepower, to collaborate in deliberate and transparent partnership.

A FRACTIONAL

FULL-STACK

FORCE-MULTIPLIER

How I Help

Clarify & Re-Position Your Brand

- Brand Narrative Interventions - Company, product and system Naming - Market positioning, promise and posture - Brand voice and messaging systems - Story distillation - Brand research, strategy and architecture - Mission, Vision, Values authorship - Crafting investor narratives - Identity refinement, development or transformation

Build a World Around Your Story

Full Stack Creative Direction - Narrative, visual, and content design - Digital, retail, experiential, and social creation and scalable deployment - Photography, film, and sonic development - AI-native creative and production workflows - Scalable, adaptable identity systems

Extend Your Leadership Capacity

- Formal Advisory support - Founder & Executive Thought Partnership - Partner + Channel Management - Talent Development & Mentorship - Lead in-house or agency creative teams through high-stakes transitions - New venture incubation

Clarify & Re-Position Your Brand

Build a World Around Your Story

Extend Your Leadership Capacity

Clarify & Re-Position Your Brand

Build a World Around Your Story

Extend Your Leadership Capacity

Complex challenge.
Accepted.

Creating breakthroughs is what you do. Helping people understand them is what I do.

Creating breakthroughs
is what you do. Helping people understand them
is what I do.

Supported Categories

Responsible AI

We help mission-driven companies build the tools, platforms, and narratives that make AI safer, more human-centered, and more broadly beneficial — while helping usher in a new creative renaissance powered by responsible innovation

HealthTech

We help turn complex, highly regulated health tech into brands that consumers, clinicians, and investors trust.

Public Impact

From causes to campaigns, we help PACs, and their donor networks inspire action to advance moderate center left policies.

Consumer Lifestyle

Durable brands for an evolving world. From fashion and fitness to digital marketplaces, we help brands build cultural relevance that endures.

Future of Food

Turning livestock into livelihoods; we help create more resilient food systems through digital exchange and sustainable access through tech-driven solutions in pursuit of global food security

Future of Work

Building systems that empower the next generation of leaders. We help companies scale by creating brands, platforms, and communities that support modern leadership.

Future of Media

Restoring trust in a post-facts world; we help media companies create products, services and narratives that restore credibility, drive engagement, and inspire meaningful action.

Responsible AI

HealthTech

We help turn complex, highly regulated health tech into brands that consumers, clinicians, and investors trust.

Public Impact

From causes to campaigns, we help PACs, and their donor networks inspire action to advance moderate center left policies.

Consumer Lifestyle

Durable brands for an evolving world. From fashion and fitness to digital marketplaces, we help brands build cultural relevance that endures.

Future of Food

Turning livestock into livelihoods; we help create more resilient food systems through digital exchange and sustainable access through tech-driven solutions in pursuit of global food security

Future of Work

Building systems that empower the next generation of leaders. We help companies scale by creating brands, platforms, and communities that support modern leadership.

Future of Media

Restoring trust in a post-facts world; we help media companies create products, services and narratives that restore credibility, drive engagement, and inspire meaningful action.

Why companies choose Parlance

CATEGORY CREATION & CAPITAL READINESS

From pioneering new markets to refining established ones, we define brand posture, sharpen positioning, and translate founder ambition into investable, high-velocity businesses.

CATEGORY CREATION & CAPITAL READINESS

From pioneering new markets to refining established ones, we define brand posture, sharpen positioning, and translate founder ambition into investable, high-velocity businesses.

NARRATIVE CLARITY

Simplifying the complex—whether regulated industries, sensitive cultural arenas, or moments of transformation—into clear, compelling strategies and stories.

NARRATIVE CLARITY

Simplifying the complex—whether regulated industries, sensitive cultural arenas, or moments of transformation—into clear, compelling strategies and stories.